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The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. "Branding Your Business" explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use...

For anyone looking at starting their career, or changing jobs, the "A-Z of Careers and Jobs" is a goldmine of highly relevant information on today's career opportunities. Looking at over 300 occupations - from doctor to lawyer, beautician to mechanic - the book not only tells you about the jobs available but also describes the skills sought by...

Based on direct experience and a realistic understanding of the scope of influence that many coaching champions have within their organizations, "Managing Coaching at Work" provides practical guidance on all aspects of making workplace coaching work. It serves as an essential reference for any manager or HR professional looking to bring coaching...

Risk management is the identification, assessment and prioritization of risks, and effective risk management is a vital consideration when looking to safeguard your company's commercial future and deal with the latest regulatory requirements. "Managing Business Risk" will enable your company to maintain the clearest possible controls on risks that...

Whether you speak English as a first, second or even third language, intercultural business communications means that getting it right has never been more important for you and your organization. English can never be standardized in the global and digital market place; instead we can learn how to customize business English according to our own...

Business Research is a groundbreaking book for student researchers who need to conceive, conduct, and complete a new research project for the first time. It concentrates on the business organization and gives invaluable practical advice on going out into the field and conducting interviews, researching problems and learning about organizations....