Improve Your Global Business English - Sudakshina Bhattacharjee

Improve Your Global Business English
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Autor: Sudakshina Bhattacharjee

 Wydawnictwo: Kogan Page
ISBN: 9780749466138
EAN:
Format: ...
Oprawa: miękka
Stron: 256
Data wydania: 2012-11-01
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Whether you speak English as a first, second or even third language, intercultural business communications means that getting it right has never been more important for you and your organization. English can never be standardized in the global and digital market place; instead we can learn how to customize business English according to our own values and culture and learn how to communicate successfully across borders. "Improve Your Global Business English" provides practical self-study with quizzes, activities and worksheets, helping you to fine-tune your written communication. By defining your readers, understanding the conventions of different media, understanding cultures and mastering the basics, you can enhance your reputation as a truly global, modern player in today's market place. "Working with English as a global language takes tact, understanding and finesse, which is why Talbot and Bhattacharjee's text is such a useful tool in learning to express yourself in any culture. As you would expect from a text on clear and effective communication, this book manages to be very readable while simultaneously proving hugely instructive for both the non-native speaker wanting to get to grips with global business language, and the native speaker who just needs to brush up on technique." Elite Business Magazine "The spectre of 'Global' - a hybrid English for an international audience - has loomed large of the business world for years. Though this book sounds initially like a user's guide to the much maligned genre, it's actually based around clear communication in emails and presentations. There's common sense here to be found in abundance." People Management magazine "[A] useful guide for international business people as they advise how to sharpen one's language skills across borders... With tips focused on social media, grammar, and speaking well across borders, 'Improve Your Global Business English' is strongly recommended for business and language collections." The Midwest Book Review, The Library Bookwatch.

Książka "Improve Your Global Business English"
Sudakshina Bhattacharjee