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How They Blew It

How They Blew It

4.00

Autor: Jamie Oliver

Wydawnictwo: Kogan Page
ISBN: 9780749460655
Kategoria: Książki obcojęzyczne
"How They Blew It" is a series of eye-popping tales of entrepreneurs and business leaders who went from corporate gurus to financial disaster zones in rapid and humiliating fashion. Full of surprising details and mind-blowing sums of money, it looks at the characteristics of these leaders and the fine line between hero and zero. "How They Blew It"...
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71.99zł
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Leadership of Muhammad

Leadership of Muhammad

4.00

Autor: John Adair

Wydawnictwo: Kogan Page
ISBN: 9780749460761
Kategoria: Poradniki i albumy
/ Biznes, prawo, finanse
"The Leadership of Muhammad" is a very personal study of the life-story and leadership skills of the Prophet. John Adair served with a Bedouin regiment in the Arab Legion and this story is full of fascinating detail of desert life and Bedouin beliefs. A business book that crosses boundaries it highlights the key leadership skills displayed by...
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63.99zł
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Brand Sense 2e

Brand Sense 2e

4.00

Autor: Martin Lindstrom

Wydawnictwo: Kogan Page
ISBN: 9780749460570
Kategoria: Poradniki i albumy
/ Biznes, prawo, finanse
That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. In this...
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63.00zł
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International Management

International Management

This is the winner of the Management and Leadership Textbook category at the CMI Management Book of the Year Awards 2013/14. International Management explores management opportunities in encounters across the world between national, organisational, political, professional and social cultures. It is soundly based theoretically and supported with...
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195.99zł
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30 Day MBA in International Business

30 Day MBA in International Business

4.00

Autor: Colin Barrow

Wydawnictwo: Kogan Page
ISBN: 9780749462130
Kategoria: Książki obcojęzyczne
As business becomes increasingly reliant on succeeding in export markets, the need for specialist knowledge in international trade is at its highest. With thorough explanations to describe the current international business environment as well as international case studies which include IKEA, J.D. Wetherspoon, Dell, Amazon and Indian car brand Tato...
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81.90zł
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Fit to Bust

Fit to Bust

4.00

Autor: Tim Phillips

Wydawnictwo: Kogan Page
ISBN: 9780749460136
Kategoria: Książki obcojęzyczne
There will always be business failures but when you look at who fails, when and how, it's often shocking how far and how fast great companies can fall. "Fit to Bust" is an eye-opening investigation of the causes of that failure - whether it's a global financial crisis or a single disastrous decision that undermines years of hard work. Tim Phillips...
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68.99zł
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