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Now more than ever, organizations must plan, response and recognize all forms of risks that they face. "Fundamentals of Risk Management", now in its second edition, provides a comprehensive introduction to the subject of commercial and business risk for anyone studying for a career in risk as well as a broad range of risk professionals. It examines...

As concern for the environment rises, companies must take more account of the external costs of logistics associated mainly with climate change, air pollution, noise, vibration and accidents. "Green Logistics" analyzes the environmental consequences of logistics and how to deal with them. Written by a leading team of logistics academics, the book...

This best-seller for busy fleet operators, now in its 43rd edition, provides essential information and advice on transport legislation, technical standards and goods vehicle operations. "Lowe's Transport Manager's and Operator's Handbook" is a truly comprehensive guide to the legal, operational and environmental factors that are of the utmost...

"The Luxury Strategy" has established itself as the definitive work on the essence of a luxury strategy, providing a thorough understanding of the unique (and often paradoxical) rules for successful luxury brand management. Completely revised and updated, the second edition of this classic text explores the diversity of meanings of "luxury" across...

"The Consumer Mind" explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the...

A unique title, Cambridge Marketing Handbook: Philosophy goes back to the foundations of the concept and tries to understand what marketing is and where and how it actually adds value. It looks at the discipline from the consumer's and practitioner's perspective and considers the conundrums and ethical dilemmas that the marketer faces....