Cambridge Marketing Handbook: Philosophy - Cambridge Marketing College; Charles Nixon

Cambridge Marketing Handbook: Philosophy
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Autor: Cambridge Marketing College; Charles Nixon

 Wydawnictwo: Kogan Page
ISBN: 9780749470715
EAN:
Format: ...
Oprawa: twarda
Stron: 112
Data wydania: ...
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A unique title, Cambridge Marketing Handbook: Philosophy goes back to the foundations of the concept and tries to understand what marketing is and where and how it actually adds value. It looks at the discipline from the consumer's and practitioner's perspective and considers the conundrums and ethical dilemmas that the marketer faces.

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Cambridge Marketing College; Charles Nixon