Business Research - Elayne Coakes

Business Research
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Autor: Elayne Coakes

 Wydawnictwo: Kogan Page
ISBN: 9780749468958
EAN:
Format: ...
Oprawa: miękka
Stron: 232
Data wydania: 2013-11-01
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Business Research is a groundbreaking book for student researchers who need to conceive, conduct, and complete a new research project for the first time. It concentrates on the business organization and gives invaluable practical advice on going out into the field and conducting interviews, researching problems and learning about organizations. Through its conversational, accessible style and its adoption of a student's perspective, this book will make the process of learning about research enjoyable and the resulting research project outstanding. "They have created a lively, engaging and user-friendly introduction to research for intending postgraduate students." Dr Tom Cockburn, AFNZIM, Director-Policy, Center for Dynamic Leadership Models in Global Business "Business Research provides comprehensive introductory coverage of a plethora of investigation methods available to the nascent business researcher." Dr Gordon Hunter, Professor of Information Systems in the Faculty of Management at the University of Lethbridge, Alberta, Canada "This book provides a complete, clear and comprehensive panorama of what and how a researcher has to know for researching business and management. It offers an ample but at the same time concise overview of steps, methods and examples for designing, developing and reporting a good research project. Its direct and simple language addresses PhD students, researchers, scholars but also practitioners and consultants in the business research landscape. For these reasons, I strongly suggest Business Research to experienced scholars as well as incoming researchers." Prof. Cinzia Dessi, University of Cagliari, Italy "The book is organized very carefully paying detailed attention to all practical issues that research students face in completing their studies at undergraduate and postgraduate levels." Dr Suleman Aziz Lodhi, National College of Business Administration and Economics, Lahore.

Książka "Business Research"
Elayne Coakes