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Brandchild is a unique exploration of how 8-14 year-olds relate to consumer brands. It compares their behaviours and preferences and looks at the trends that influence them. The information in the book is based on a global study undertaken by Millward Brown (the leading global research group) across Australia, Brazil, Canada, France, Germany,...

"Improve Your Communication Skills" will help you keep the interest of a large audience, impress a potential employer or simply win the argument at an important meeting. Full of practical advice on all aspects of verbal and non verbal communication, it gives vital tips on: improving your conversations; building rapport with colleagues; learning...

Now in its seventh edition, this important handbook provides a unique tool for direct marketing specialists dealing with international and cross-border commerce. There is also a dedicated website that complements the book. At its core is a directory of direct and e-marketing service providers around the world and a series of country profiles...

Generation Y (16-32 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what drives them and how do you develop the right brand strategies to reach this critical generation? This revised and updated 2nd...

"The Director's Handbook", first published in 2005, filled a gap in the market by providing a practical guide to key issues facing board directors and senior business decision-makers. Now, with far-reaching changes in directors' duties and other principles of company law, this new edition updates and explains the laws which affect the way every...

Inspiring communication can make the difference between poor performance and exceptional results. This is why CEOs and HR professionals now believe that the ability to understand, motivate and inspire others is the characteristic that is most important when recruiting senior leaders. Many leaders wrongly perceive they have to become inspired...