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Traditional newspapers are under threat. The impact of new technology - coupled with a catastrophic drop in ad revenue - has pushed many to the brink. Papers around the world are cutting copy, editions and staff, moving online or closing down. Out of Print explores how the collision of technology, economics and social forces has thrown news,...

Life presents us with a steady stream of decisions that we have to make. So, like it or not, we need to practice this skill every day - at work, at home, and in every aspect of our lives. Yet, we often make decisions without properly considering the context, options and implications of our actions. Or worse still, we end up managing the...

Not only on target, its also amusing. A rare combination." -- Professor Jay Lorsch, Harvard Business School ...

Field marketing can be differentiated from all other marketing activities because it is face-to-face direct marketing. Field marketing includes direct selling promotions, exhibitions, merchandising, auditing, demonstrations, and mystery shopping. Individually or combined, these activities develop brands, and when implemented they can significantly...

What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses? The internet has changed everything, no one needs convincing of that. Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution...

As the People's Republic of China continues to implement the various economic commitments it made as part of its admission to the World Trade Organization (WTO), the environment for multinational corporations in China is changing rapidly. This book examines some of the changes WTO accession is bringing to the Chinese market environment and to...