Directory of International Direct Marketing - Millar

Directory of International Direct Marketing
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Autor: Millar

 Wydawnictwo: Kogan Page
ISBN: 0749439777
EAN:
Format: ...
Oprawa: miękka
Stron: ...
Data wydania: 2003-10-29
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Now in its seventh edition, this important handbook provides a unique tool for direct marketing specialists dealing with international and cross-border commerce. There is also a dedicated website that complements the book.

At its core is a directory of direct and e-marketing service providers around the world and a series of country profiles describing the current local DM environments in over 50 countries. It covers all aspects of Internet and e-marketing and provides access to marketing resources and services that specifically help companies exploit the marketing potential of the Web.

The directory is prefaced by a series of authoritative articles that highlight the trends and prospects for international direct marketing in the coming year.

Some of the topics discussed in Part 1 are:

  • Choosing the Right Media
  • The Usefulness of Text Messages in Direct Marketing
  • Web-to-mobile SMS Applications
  • Attracting the Right sort of Attention with e-Marketing
  • The History of Mobile Communications.

  • The country-by-country directory in Part 2 includes:
  • Basic demographic and economic data and overview
  • Language and cultural considerations
  • Legislation and consumer protection
  • Country DM Associations
  • Postal Services.

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