Wiley

The 7 Traits of Great SellersPraise for Lead, Sell, or Get Out of the Way"e;Karr's book, Lead, Sell, or Get Out of the Way, illustrates what we believe: that knowing your customers' needs is the single most important factor in building sales. Business starts with the sale. To make profitable sales, you need to understand your customer...

The leading email marketing firm shows you how to create high-impact, low-cost campaignsEmail marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy—or an annoying waste of your...

Practical Strategies for Improving Marketing's Power, Influence, and Business ImpactPraise for Marketing Champions"e;Much has been written about the importance of using marketing principles and tools effectively. But we've paid far less attention to how marketing works within an organization--and how marketers can better interact with...

Hardwiring Behaviors That Will Take Your Company to the TopPraise For Results That Last"e;Quint Studer is a superb communicator with a deep belief in the power of relationships. His informal tone, sense of humor, and real-world stories bring his business principles to life. Results That Last has a vital, optimistic quality that will keep...

How Companies Can Grow Bigger and Faster by Reversing Their Business PlanRe-focus your business plan and achieve the success your business deservesBusiness owners, and their teams, often lose their way in the midst of the day-to-day stress of generating sales and profits. Whether your goal is selling millions of your product, expanding operations...

Seven Strategies for Growing Your Business Using Technology and the WebA valuable guide to making technology work for your businessNow that the Internet bubble has burst, financial service professionals are looking for more realistic ways to use technology to their advantage. J. K. Lasser Pro Taming Technology offers easy and effective methods to...