Wiley

Proven Sales Warfare Strategies, Secrets of Persuasion, and Common-Sense Tips for SuccessPraise for Heavy Hitter Sales Wisdom"e;Steve Martin takes a much-needed look at how successful executives read verbal and nonverbal messages, which allows them to quickly understand the subtext of their customers' minds. The best part is that the...

How to Build the Most Valuable Asset of Any BusinessTrump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump...

Your Online Strategy IS Your Business StrategySearch has changed everything. Has your business harnessed its full potential?A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and...

How to Land Big Sales and Transform Your CompanyUsing the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts—the kind of sales that transform your business. Here, you’ll learn how to turn the dangerous...

From Products to Customers to the Human SpiritUnderstand the next level of marketingThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity,...

Online Video Secrets to Building Your BusinessThe era of online video has arrived—now make it work for your businessIn the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the...