Wiley

12 Easy Ways to Make Millions for Your BusinessAn all-encompassing guide to making the most from multi-channel marketingWritten in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction...

Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your SanityAn innovative approach to winning more profitable sales in the growing professional services industryIn recent years, professional services providers have had to rethink their sales methods and adapt to profound changes in the way clients buy services. In...

Why It Pays (Big) to Take Typical Sales Advice and Do the OppositeTake the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite. Find an entirely sound approach to building better client...

Comprehensive Digital Business Strategy for the Social Media EraPut digital business strategy at the center of your businessWelcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create...

Combining Brand and Direct Marketing for Unprecedented ProfitsOffering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind...

Everything You Need To Know To Get Social Media Working In Your BusinessHow do organizations manage social media effectively?Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail...