Wiley

12 Steps to Selling Anything to AnyoneHOW TO SELL TO AN IDIOTSelling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are getting the deal of a lifetime.In How to Sell to an Idiot,...

An in-depth, expert guide to Microsoft Dynamics CRM 2011 from Microsoft CRM experts!What better way to learn how to administer Dynamics CRM 2011 than from two Microsoft CRM experts? This in-depth Bible is packed with expert guidance on the latest version of Microsoft’s hot CRM product. Whether you’re new to Dynamics CRM or upgrading...

World's Fastest (entrepreneurial) Sales TrainingPraise for SalesBURST!!"e;SalesBURST!! is an entertaining, clever, and out-of-the-box approach to selling. I recommend reading this book to anyone involved in selling today."e;—Peter Handal, CEO, Dale Carnegie & Associates, Inc."e;Every salesperson wants to get up to speed as...

How Microsoft Plans to Stay Relevant in the Post-Gates EraDoes Bill Gates?s retirement consign Microsoft to the corporate retirement home as well? Mary Jo Foley doesn?t think so. Her 25 years of Microsoft-watching provides a unique vantage point from which to speculate on how Microsoft might write its next chapter. Identifying signposts and...

How To Become The Company That Your Customers Can't Live WithoutA five-step strategy for turning a commodity into a necessityWhen products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes...

Best Practices for Marketing, Communications, and Fundraising SuccessNonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to...