EBOOK Marketing Champions - David W. Stewart

EBOOK Marketing Champions
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Autor: David W. Stewart

 Wydawnictwo: Wiley
ISBN: 9780470054505
EAN: 2FA344AFEB
Format: 0
Oprawa: ...
Stron: 272
Data wydania: 2006
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Practical Strategies for Improving Marketing's Power, Influence, and Business Impact
Praise for Marketing Champions"e;Much has been written about the importance of using marketing principles and tools effectively. But we've paid far less attention to how marketing works within an organization--and how marketers can better interact with other prime movers in their companies. This book really delivers on this much-neglected subject--sounding a wake-up call to marketers everywhere on how to exert their influence and improve their contribution to cash flow."e;--Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University"e;The authors understand that marketing is now the most important force within an organization--if you can figure out how to coordinate the rest of your colleagues. This book shows you how."e;--Seth Godin, author of Small Is the New Big"e;This leadership guide is a must-read for every executive who wants to understand the crucial connection between marketing and bottom-line results."e;--Warren Bennis, Distinguished Professor of Business Administration, University of Southern California, and author of On Becoming a Leader"e;The best marketing leaders are those who can harness the power of the enterprise--not just lead the marketing team. This book will give you the ability to align and inspire the entire company."e;--Jerry Noonan, Spencer Stuart

Książka "EBOOK Marketing Champions"
David W. Stewart