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Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and HM have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. This updated new edition of the...

Tomas Sedlacek has shaken the study of economics as few ever have. Named one of the "Young Guns" and one of the "five hot minds in economics" by the Yale Economic Review, he serves on the National Economic Council in Prague, where his provocative writing has achieved bestseller status. How has he done it? By arguing a simple, almost heretical...

"A Practical Guide to Entrepreneurship" combines well-researched understanding of entrepreneurship issues with practical guidance in the form of case studies, exercises, advice and tips. Developed as a textbook based on the bestseller "Starting a Successful Business" by the same author, it's ideal for teaching undergraduates, postgraduates and MBA...

This book offers an in-depth examination of the European patent law regime. Aimed at practising lawyers it provides a one-stop reference for everything that they need to understand the rapidly developing European law on this subject....

Covering industrial statistics tools used in business and industry, this book combines theoretical background with examples and references to R, MINITAB, and JMP to provide relevant material on both the foundation and implementation tools to support their work. This edition has been fully revised and updated with approximately 1/3 new material, and...

Enchantment noun: To charm, delight, enrapture. How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts...