Fashion Brands - Mark Tungate

Fashion Brands
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Autor: Mark Tungate

 Wydawnictwo: Kogan Page
ISBN: 9780749464462
EAN:
Format: ...
Oprawa: miękka
Stron: 240
Data wydania: 2012-09-01
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Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and HM have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. This updated new edition of the international best-seller "Fashion Brands" explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. "An essential primer for anyone wanting to make it big in the fashion biz" Nicholas Coleridge, Managing Director, Conde Nast "Useful nuggets" Financial Times "Tungate's absorbing and thoroughly entertaining book examines the new rules of the global fashion industry...An impressive and authoritative overview." AdBrands

Książka "Fashion Brands"
Mark Tungate