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From Capitalistic to Humanistic Business is a ground-breaking new book that addresses the challenges to shareholder capitalism. By firstly beginning with a set of contributions that restitutes fair play in the market place as a central element for recalibration of the system, the second set highlights the important notion of qualitative growth as a...

When the first rumblings of the coming financial crisis were heard in August 2007, three men who were never elected to public office suddenly became the most powerful men in the world. They were the leaders of the world's three most important central banks: Ben Bernanke of the U.S. Federal Reserve, Mervyn King of the Bank of England, and...

The new edition of Promotional Marketing, formerly Sales Promotion (2010), details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. Updated throughout, Promotional Marketing also features the latest best practice advice for working in...

A new set of organisations have discovered a new formula. They combine customer centricity with innovative power. These organisations have created a completely outside-in approach to the market. They are not driven by what they're good at. They start with the market and design their strategy around it. They replace practices of the past with a new...

In order to expand your business in existing and into new and diverse markets, it is vital that strategies and plans can be developed with realistic prospects of success. Understanding Markets and Strategy explains the context, meaning and value of markets. It shows you how to analyze them, develop appropriate strategies and respond appropriately...

The Enlightened Organization is concerned with the organization and its responsibility for enabling success by putting in place processes (including leadership and communication) that will enable it to thrive and grow. More specifically, it addresses the role the individual leader can play in building an enlightened organization, providing specific...