Palgrave Macmillan

Is fair trade a radical movement aiming to transform global systems of production and exchange, or is it a marketing niche that delivers small benefits to Southern farmers and a clean conscience to Northern consumers? Schisms currently opening between the US-based Fair Trade USA and the rest of the international fair trade movement are reflective...

A memorable slogan has been the cornerstone of every great ad campaign. In the past, writing one great headline could launch a career. But today's advertising campaigns have become more complicated with so many media platforms to write for - print, television, internet search, online, and cell phones. How do you write a great headline with...

This book is an exploration of how writers take an evaluative stance in academic writing from the point of view of Appraisal theory. It focuses on introductions to research articles in English across a range of disciplines....

Against the backdrop of globalization and mounting evidence of the corporate subversion of the Universal Declaration of Human Rights paradigm, Anna Grear interrogates the complex tendencies within law that are implicated in the emergence of 'corporate humanity'. Grear presents a critical account of legal subjectivity, linking it with law's intimate...

Extraordinary in its detail, Marcel Jesensky's work chronicles the story of Orava and Spis in the 1918-1947 period, an 'unusually difficult and complex' subject in relations of the Slovaks, Czechs and Poles. Jesensky provides a compelling account of how the 'beauty contest' between Czecho-Slovakia and Poland for primacy in Central Europe, the...

At the beginning of 2009, Eastern Europe became the source of increasing concerns, as it was feared that the large foreign borrowing of its banking system could trigger an economic cataclysm. This book explores how and why Eastern Europe became subprime, taking Romania as a paradigmatic case study. It explains the region's vulnerability through the...