Prentice Hall

Start developing applications with Oracle PL/SQL-fast! This integrated book-and-Web learning solution teaches all the Oracle PL/SQL skills you need, hands on, through real-world labs, extensive examples, exercises, projects, and a complete Web-based training site. Oracle PL/SQL by Example, Third Edition covers Oracle 10G and all the fundamentals:...

How to pass exams amp; assessment provides everythingnbsp;a student is likely tonbsp;need to prepare for and perform well in all types of university assessment and examination.This book provides tried and tested and advice on getting the most from exams. It guides students through careful preparation and asks them to consider:How to prepare...

For millions of families, elder planning has become life's most important financial challenge. To plan successfully for aging, coordinated and knowledgeable action is indispensable. Whether you're concerned about your own future, your loved ones, or both, Steve Weisman's A Guide to Elder Planning, Second Edition brings together all the up-to-date...

For courses in Integrated Marketing Communications, Advertising Principles, and Advertising Strategy, and Advertising and Promotions. Integrated Marketing Communications takes a broader approach than advertising or Promotions courses. Furthermore, the text gives students an integrated learning experience by incorporating Internet exercises and a...

The new edition of this classic, worldwide bestseller by Philip Kotler highlights the most recent developments in technological and global marketing whilst building on the fundamental strengths of previous editions.NEW - An emphasis on these 4 themes is woven throughout the text - Customer Relationship Management, Internet/Technology Revolution,...

Take your communication skills to a whole new level and understand what people really think and feel. What is said is often not what is meant, yet most of us don't know how to 'read between the lines'. Something like an astounding 70% of communication is non-verbal! If you want to be persuasive, build rapport, create a positive impression ...