Prentice Hall

Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry...

The Definitive Guide to Petroleum Production Systems-Now Fully Updated With the Industry's Most Valuable New Techniques Petroleum Production Systems, Second Edition, is the comprehensive source for clear and fundamental methods for about modern petroleum production engineering practice. Written by four leading experts, it thoroughly introduces...

Directed primarily toward undergraduate CIS/MIS college/university majors, this text also provides practical content to current and aspiring industry professionals. Wireless technologies and social networking applications are dramatically transforming data communications. To keep readers aware of these rapid changes, Digital Business Networks...

Electronics Fundamentals: A Systems Approach takes a broader view of fundamental circuits than most standard texts, providing relevance to basic theory by stressing applications of dc/ac circuits and basic solid state circuits in actual systems....

Want to beat your sales target? Buy this book. The new edition of this highly successful sales bible is full of practical tips, tricks and advice and now comes in a smaller, more accessible package. The Secrets of Selling, 2nd edition covers all the key areas in a concise and snappy style and is easy to navigate - essential features...

For upper-level undergraduate and Master of Business Administration students enrolled in an international business law course. August, 5e emphasizes the diversity and similarity of how firms are currently regulated and governed around the world.International Business Law...