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Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special...

This quick primer provides an easy-to-understand introduction to the tools and techniques required to implement business process management (BPM), and how it can benefit everyone in the organization. Written by a BPM consultant and instructor at the PBM Institute, What is BPM? describes the underlying concepts of business process management in...

O ile obserwacja przepisów prawnych dotyczących zamówień publicznych i ich dostosować do rozwiązań unijnych nie sprawia większej trudności, to znacznie bardziej skomplikowana jest ocena jak zmiany w ustawodawstwie przekładają się na rzeczywistość gospodarcza. W Unii Europejskiej rośnie konkurencyjność zamówień publicznych i wzrasta otwartość tego...

In this title, each chapter concentrates on a manageable number of core concepts that are called out in the beginning-of-chapter checklist. A full page checkpoint containing a practice problem with solution and a parallel exercise immediately follows each main idea....

The third edition of Introduction to Development Economics provides a detailed analysis of the major economic issues confronting less developed countries. Throughout, the author keeps a balance between the theories of economic growth and the realities of economic development. Although the basics remain, the past few years have witnessed changes in...

The New Marketing presents a comprehensively revised blueprint for the marketing process developed by Malcolm McDonald and Hugh Wilson to address second-generation changes brought about by technological development and the associated...