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Managing Technology-Based Projects

Managing Technology-Based Projects

Written by well-known author and PMP Hans Thamhain, this professional reference and textbook provides management practitioners and students of project management with the latest concepts and tools for leading technology-oriented projects. It sets forth the guiding principles for managing such projects, extending the Project Management Body of...
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426.63zł
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Quantitative Methods

Quantitative Methods

Businesses are built on numbers; in any organization the ability to use and interpret quantitative methods is vital to maintaining a competitive edge. Quantitative Methods for Business, Management and Finance is a comprehensive, easy-to-follow guide to the subject, painlessly leading you from fundamental principles to more advanced applications. It...
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251.00zł
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CRM Systems in Industrial Companies

CRM Systems in Industrial Companies

CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM. This book proposes an alternative conceptualization of CRM: relying on...
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392.00zł
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Markets for Managers

Markets for Managers

An accessible text that provides managers with a well-rounded economic awareness Successful managers possess an understanding of economic and market principles as they relate to business itself. Markets for Managers presents managerial economics in a casual, accessible format that will help management professionals take economic realities into...
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251.00zł
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The Innovative Entrepreneur

The Innovative Entrepreneur

Innovative entrepreneurs are the prime movers of the economy. The innovative entrepreneur helps to overcome two types of institutional friction. First, existing firms may not innovate efficiently due to incumbent inertia resulting from adjustment costs, diversification costs, the replacement effect, and imperfect adjustment of expectations. The...
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196.00zł
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Erasing the Invisible Hand

Erasing the Invisible Hand

This book examines the use, principally in economics, of the concept of the invisible hand, centering on Adam Smith. It interprets the concept as ideology, knowledge, and a linguistic phenomenon. It shows how the principal Chicago School interpretation misperceives and distorts what Smith believed on the economic role of government. The essays...
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129.00zł
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