Quantitative Methods - Louise Swift; Sally Piff

Quantitative Methods
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Autor: Louise Swift; Sally Piff

 Wydawnictwo: Palgrave Macmillan
ISBN: 9781137376558
EAN:
Format: ...
Oprawa: miękka
Stron: 728
Data wydania: 2014-06-01
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Businesses are built on numbers; in any organization the ability to use and interpret quantitative methods is vital to maintaining a competitive edge. Quantitative Methods for Business, Management and Finance is a comprehensive, easy-to-follow guide to the subject, painlessly leading you from fundamental principles to more advanced applications. It is an essential text for undergraduate students of business, management and finance, as well as for those on MBA and postgraduate courses. Each topic is explained in a clear, friendly style, and accompanied by examples, exercises and activities, making the text ideal for self-tuition. This highly successful learning-by-doing approach, coupled with the book's clear structure, make the understanding of essential mathematical skills achievable - and even enjoyable! Key benefits: * From basics to business modelling: maths revision through to probability, statistics and more, all in one text * Suitable for all maths backgrounds - an optional introductory part teaches mathematical essentials from scratch * Refreshingly non-technical writing style - user-friendly and engaging, avoiding excessive theory * Practical guidance on using IBM SPSS and Microsoft Excel * Brand new 'Moving on...' feature with integrated web and book activities for Business Modelling chapters, relating theory to the real world The companion website offers lecturers a testbank, PowerPoint slides, and assessment solutions. Students will find multiple choice practice questions, data sets, and extra exercises. LOUISE SWIFT taught quantitative methods to students of business, management and finance for over ten years at the University of East Anglia, UK, where she now works as a statistician. SALLY PIFF is Lecturer in Quantitative Methods at Norwich Business School, University of East Anglia, UK. "A highly recommended book that clearly explains the essential quantitative methods used in business and finance. The abundance of examples, exercises and work cards will help students build confidence through practice." - Lieven de Moor, Associate Professor of Finance, Vrije Universiteit Brussel, Belgium "Written in an accessible manner with plenty of examples for practice, Swift and Piff is particularly suited to a first year course in quantitative methods in business/management where the maths/statistics ability of students is mixed." - Dr Maxwell Chipulu, Lecturer in Management Sciences, Southampton Management School, UK "The explanations are remarkably clear and the selection of solved and practice problems is careful and instrumental in bridging theory with application." - Anastasios Tsoularis, Senior Lecturer in Business Strategy, Leeds Metropolitan University, UK "Provides a clear and very accessible introduction to modern quantitative methods. Beautifully produced and superbly resourced, it will appeal to business students of every mathematical persuasion." - Dr James Freeman, Senior Lecturer in Operational Research and Statistics, Manchester Business School, UK "The work that has gone into collecting user feedback prior to this edition has proved to be worthy. Population and sample concepts are introduced with easy-to-grasp examples. Graphics provide a clear snapshot of the probability topics which are then comprehensively treated in the text. The linear programming chapter has a good balance of theory followed by application of the concepts." - Dr Emel Aktas, Senior Lecturer, Cranfield School of Management, UK

Książka "Quantitative Methods"
Louise Swift; Sally Piff