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In today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic...

Now in its seventh edition, this important handbook provides a unique tool for direct marketing specialists dealing with international and cross-border commerce. There is also a dedicated website that complements the book. At its core is a directory of direct and e-marketing service providers around the world and a series of country profiles...

Chris Brogan and Julien Smith, authors of Trust Agents, are back with The Impact Equation to show you how to make social media pay. What can the Impact Equation do for you? Impact = C (R+E+A+T+E) Contrast: Does your idea stand out? Reach: How many people do you connect to? Exposure: How often does your audience hear from you? Articulation: Is your...

Cisco Systems is an 8 1/2 billion dollar behemoth that has the distinction of being one of the most profitable and enduring Internet companies of the decade. A market leader with 80\% of Internet traffic traveling over their products, Cisco's success can be credited to a combination of savvy business strategies and strong leadership. In this book,...

This book examines the educational system of Poland, from the perspectives of the past, the present, and the future. Part I examines The Past: Traditions. A brief historical background of education in Poland becomes the necessary base for the present. Part II provides current information on the Organization and Structure of the Educational System...

Add a personal touch to sales and achieve astounding results lsquo;For three generations wersquo;ve been hugging customers, and theyrsquo;ve been hugging us back. Itrsquo;s natural to treat people well and surprise them with positive acts, because thatrsquo;s how everyone loves to be treated. So try it. Read the book then give somebody a hug. Give...