Directory of International Direct Marketing
Opis
Now in its seventh edition, this important handbook provides a unique tool for direct marketing specialists dealing with international and cross-border commerce. There is also a dedicated website that complements the book.
At its core is a directory of direct and e-marketing service providers around the world and a series of country profiles describing the current local DM environments in over 50 countries. It covers all aspects of Internet and e-marketing and provides access to marketing resources and services that specifically help companies exploit the marketing potential of the Web.
The directory is prefaced by a series of authoritative articles that highlight the trends and prospects for international direct marketing in the coming year.
Some of the topics discussed in Part 1 are:
At its core is a directory of direct and e-marketing service providers around the world and a series of country profiles describing the current local DM environments in over 50 countries. It covers all aspects of Internet and e-marketing and provides access to marketing resources and services that specifically help companies exploit the marketing potential of the Web.
The directory is prefaced by a series of authoritative articles that highlight the trends and prospects for international direct marketing in the coming year.
Some of the topics discussed in Part 1 are:
- Choosing the Right Media
- The Usefulness of Text Messages in Direct Marketing
- Web-to-mobile SMS Applications
- Attracting the Right sort of Attention with e-Marketing
- The History of Mobile Communications.
- The country-by-country directory in Part 2 includes:
- Basic demographic and economic data and overview
- Language and cultural considerations
- Legislation and consumer protection
- Country DM Associations
- Postal Services.