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Sunday: Understand the functions of the major search engines and what SEO and Search Marketing are and what they do Monday: Learn about your competition and target audience, and organize your website's structure Tuesday: Discover the importance of keywords, and how to generate your keyword list and find the best low-cost research tools Wednesday:...

Managing teams requires very different skills than managing individuals, processes or projects. Management expert Nigel Cumberland will show you how to hit the ground running, identify goals for your team, fill your team with the right members, and help your team reach its potential so that it is more than just the sum of its parts. Sunday: Getting...

Business firms are ubiquitous in modern society, but an appreciation of how they are formed and for what purposes requires an understanding of their legal foundations. This book provides a scholarly and yet accessible introduction to the legal framework of modern business enterprises. It explains the legal ideas that allow for the recognition of...

The ability to communicate clearly in business situations is crucial to anyone who wants to advance their career. Written by Martin Manser, a leading experts on business communcation, this book quickly teaches you the insider secrets you need to know to in order to be understood. The highly motivational 'in a week' structure of the book provides...

Leverage big data to add value to your business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and...

Management consultants of various kinds play an important role in the world of business, and within other types of organization. The Oxford Handbook on Management Consulting is a comprehensive overview of thinking and research on management consultancy with contributions from leading international scholars. The first section provides an account of...