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Small Business Marketing Management uses both published research and real-world case studies to provide students with an understanding of the key aspects of the small business marketing process. Realistic, validated-through-research management models and theories reveal how appropriated marketing strategies can be used to enhance small business...

The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to...

Managing people is a tricky business - and managers and small business owners need a clear understanding of the essentials of human resources to survive. The original edition of "The Manager's Guide to HR" provided readers with a plain-English introduction to the regulations, rights, and responsibilities related to hiring and firing, benefits,...

Hong Kong has been one of the fastest growing East Asian economies since the end of the Second World War. The adoption and practice of economic freedom have been major pillars in its economic success. Indeed, the experience of Hong Kong has served as a reference for other emerging economies in the region. The scope of the book elaborates the...

This accessible Second Edition of A User's Manual to the PMBOK Guide walks the reader through the new Fifth Edition of the PMBOK Guide , beginning with the process definition, then a description of the intent of the process, followed by a discussion of the individual ITTOs (inputs, tools and techniques and outputs). Co-branded and approved by...

A proven approach to trading success based on the best commodity trading advisors Profiting from long-term trends is the most common path to success for traders. The challenge is recognizing the emergence of a trend and determining where to enter and exit the market. The Trend Following Bible shows individual traders and investors how to profit...