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In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the...

Directed primarily toward undergraduate students in the Sports Economics course, this text also provides practical content to current and aspiring industry professionals. Core economic concepts developed through examples from the sports industry. The sports industry provides a seemingly endless set of examples from every area of microeconomics,...

The Sixth Edition of "Human Resource Management" focuses on the enhancement of personal competencies while providing a theoretical and experiential approach to the study of human resource management (HRM). The authors provide the conceptual background and content necessary to understand the relevant issues in HRM, along with individual and group...

The third edition of this successful text builds on its unique and stimulating approach to the business environment, expanding its well-received structure to encompass a more international perspective. Part One outlines the classic 'PESTLE' structure, while Part Two explores key issues such as globalization, sustainability, equal opportunities, and...

In 1980, the iconoclastic economist Julian Simon challenged celebrity biologist Paul Ehrlich to a bet. Their wager on the future prices of five metals captured the public's imagination as a test of coming prosperity or doom. Ehrlich, author of the landmark book The Population Bomb, predicted that rising populations would cause overconsumption,...

In the light of the financial crisis, it has become clear that the globalisation of financial markets has not been matched by the globalisation of legal certainty relating to financial transactions. The ability to give security influences not only the cost of credit but also, in some cases, whether credit will be available at all. Increasing the...