The Business Environment -

The Business Environment
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Wydawnictwo: Oxford University Press
ISBN: 9780199661381
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Format: ...
Oprawa: miękka
Stron: 512
Data wydania: 2014-01-01
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The third edition of this successful text builds on its unique and stimulating approach to the business environment, expanding its well-received structure to encompass a more international perspective. Part One outlines the classic 'PESTLE' structure, while Part Two explores key issues such as globalization, sustainability, equal opportunities, and entrepreneurship. Written in a highly engaging and accessible style, the book introduces students to critical thinking via the 'stop and think' boxes. The coherent themes running throughout the book enable students to gain a holistic understanding of the business environment with an integrated global focus. The Business Environment 3e is supported by an extensive Online Resource Centre, featuring: Student resources: Multiple-choice questions Author podcasts Lecturer resources: Figures and tables from the text Lecturer's guide to each chapter PowerPoint slides Answers to review questions Test bank

Książka "The Business Environment"