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Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such...

This book presents major challenges and opportunities facing agriculture sectors in the wake of the transition from a planned to market economy. Using Albania as a case study, it examines the shift from communism to free markets and the lasting effects of such change on agricultural production and education. Using primary research sources to give...

A comprehensive guide to using strategic HR methods to increase company performance. This book explains what strategic human resources means, how it differs from other HR activities, and why it is critical to business performance. It walks through key questions for designing, deploying and integrating different strategic HR processes including...

The Internet is behaving in a way that is affecting everything we do. And it is making us think about things in a way we never previously thought. The Internet is contrary and the opposite of previous inventions. It has enhanced a reverse polarity of discovery in which seeking to know more about what and who we already know (think Facebook,...

Financial capitalism emerged in a recognisably modern form in late seventeenth- and eighteenth-century Great Britain. Following the seminal work of Douglass C. North and Barry R. Weingast (1989), many scholars have concluded that the 'credible commitment' that was provided by parliamentary backing of government as a result of the Glorious...

Is there more the government could do to help the UK economy grow faster? What will happen to house prices in the future? Is competition good for consumers? An understanding of economics will not just help you to understand the world around you, it will also help you to make sense of the issues that directly affect you. Foundations of Economics is...