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This new book offers all the authority of Naresh Malhotra's best-selling Marketing Research title combined with lots of European examples and a clear focus on helping students to understand how to diagnose and direct research questions that will support marketing decision making. Beyond this, students will get an appreciation of what good research...

Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way--we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these...

The internationalization of business via the process of globalization has brought issues of culture to the forefront of management thinking. Although culture is by no means a new area of study in business schools, it remains frustratingly elusive and misunderstood. This textbook gives business students - or future managers - an understanding of the...

Bernheim and Whinston#39s "Microeconomics" 2nd edition is uniquely designed to appeal to a variety of student learning styles. The content focuses on core principles of the intermediate microeconomics course: individuals and firms making decisions, competitive markets, and market failures, and is delivered in a combination of print, digital, and...

The tools of environmental economics guide policymakers as they weigh development against nature, present against future, and certain benefits against uncertain consequences. From reluctant-but-necessary calculations of the value of life, to quandaries over profits at the environment's expense, the policies and research findings explained in this...

With the emergence of the Enterprise Resource Planning System that seamlessly integrates various business modules within the information architecture of any business enterprise, Human Resource Information Systems (HRIS) has become a crucial focus for management professionals. This cross-disciplinary book provides a thorough introduction to the...