Tanie nowe książki

That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. In this...

The global financial crisis of recent years and the associated large fiscal deficits and debt levels that have impacted many countries underscores the importance of reliable and timely government statistics and, more broadly, public sector debt as a critical element in countries' fiscal and external sustainability. Public Sector Debt Statistics is...

Economic diplomacy is changing. The multilateral organizations that dominated the last half of the twentieth century no longer monopolize economic affairs. Instead, countries are resorting to more modest 'minilateral' strategies like trade alliances, informal 'soft law' agreements, and financial engineering to manage the global economy. Like...

The combination of David Begg with new co-author Gianluigi Vernasca is one of the many reasons that the 10th edition of "Economics" stands out from the crowd. After extensive research, they have revised the structure of the book to make it more concise, perfected their rigorous yet accessible approach, updated data throughout and created over 80...

The ability to develop and implement a successful strategy is crucial to anyone who wants to advance their career. Written by Stephen Berry, a leading expert on strategy as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to build a winning strategy. The highly motivational 'in a week'...

The speed traders' secrets revealed! High-frequency trading is the most controversial form of investing today, and speed traders have maintained a low profile-until now. The Speed Traders reveals how leading HFT players are succeeding in the global markets-and how you can, too. Through a series of personal interviews, the masters of the HFT...