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Today's technologically connected and economically integrated world is creating a level playing field for nationals and corporations, as resources can be sourced from anywhere, and goods and services produced, delivered and consumed anywhere. Economic upheavals too are often global in dimension though uneven in spread and impact. Hence, as...

The second edition of "Marketing Planning: A Global Perspective" offers students a concise, modern and well-structured introduction to marketing planning. Suitable for modules in Marketing Planning and International Marketing Planning, the book is designed for students at levels 2 and 3 of their marketing degree. The book is characterized by a...

"The Leadership of Muhammad" is a very personal study of the life-story and leadership skills of the Prophet. John Adair served with a Bedouin regiment in the Arab Legion and this story is full of fascinating detail of desert life and Bedouin beliefs. A business book that crosses boundaries it highlights the key leadership skills displayed by...

This is the only official study guide from the creators of the test and delivers more than 900 retired GMAT(R) questions and answer explanations and a 100- question diagnostic exam to help focus your test preparation efforts. NEW to The Official Guide for GMAT(R) Review 2015: * Access to the online Question Bank including more than 900 practice...

Dithering. Decisions that turn out wrong. Decisions that people sabotage or don't know how to implement. If your company's experiencing these problems, it's not alone. Most organizations don't know how to make and execute good decisions. And they're paying a high price--as profitability and competitiveness erode. It doesn't have to be this way. In...

It is taken for granted in the knowledge economy that companies must employ the most talented performers to compete and succeed. Many firms try to buy stars by luring them away from competitors. But Boris Groysberg shows what an uncertain and disastrous practice this can be. After examining the careers of more than a thousand star analysts at Wall...