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"Essentials of Corporate Finance, 7th Edition" by Ross, Westerfield, and Jordan is written to convey the most important concepts and principles of corporate finance at a level that is approachable for a wide audience. The authors retain their modern approach to finance, but have distilled the subject down to the essential topics in 18 chapters....

No greater issue than the relationship between ethics, equity, and regulation can be said to have emerged in these 'troubled times'. How can we account for continuing inequalities in an era promoting enlightened social and economic connections? What mechanisms of perceptions and politics will enable policy makers and scholars to advance significant...

A memorable slogan has been the cornerstone of every great ad campaign. In the past, writing one great headline could launch a career. But today's advertising campaigns have become more complicated with so many media platforms to write for - print, television, internet search, online, and cell phones. How do you write a great headline with...

Strategic Management: A Stakeholder Approach was first published in 1984 as a part of the Pitman series in Business and Public Policy. Its publication proved to be a landmark moment in the development of stakeholder theory. Widely acknowledged as a world leader in business ethics and strategic management, R. Edward Freeman's foundational work...

"This volume brings together various emerging perspectives in strategy research for further interaction and debate. Contributions address a range of issues related to the globalization of strategy research. Some chapters present perspectives that challenge the historically dominant North American tradition in strategy research, from both outside as...

This accessible, no-nonsense macroeconomics book emphasizes macroeconomic theory and applications that discuss today's important issues, and portrays economics as a unified discipline and will teach you how to use analytical processes in developing your own economic analysis skills....