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"The Consumer Mind" explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the...

Developed from a 1938 design by Messerschmitt, the Me 262 Schwalbe (Swallow) was the world's first operational turbojet aircraft. First seeing combat in July 1944, it proved to be particularly effective against the large Allied bomber formations that were operating over Germany late in the war. More than 1,400 were produced , though less than 300...

Why do some countries grow and others do not? The authors of The Atlas of Economic Complexity offer readers an explanation based on "Economic Complexity," a measure of a society's productive knowledge. Prosperous societies are those that have the knowledge to make a larger variety of more complex products. The Atlas of Economic Complexity attempts...

Poland in the Modern World presents a history of the country from the late nineteenth century to the present, incorporating new perspectives from social and cultural history and positioning it in a broad global context Challenges traditional accounts Poland that tend to focus on national, political history, emphasizing the country's...

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers...

W latach 1884-1885 studiował w Warszawie w Klasie Rysunkowej u Wojciecha Gersona i A. Kamińskiego, w 1885 w akademii w Petersburgu. W 1889 był wraz z Władysławem Podkowińskim w Paryżu. W latach 1906-1914 był profesorem Akademii Sztuk Pięknych w Krakowie. Następnie przebywał w Hiszpanii i Francji. W 1923 powrócił do Krakowa, gdzie objął ponownie...