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What is Europe? A continent? A political institution? A cultural community? Bringing together 101 key texts on the theme of European identity, this reader provides essential insights into the idea of 'Europe', from 450 BC to the twenty first century. The only collection of its kind in English, it includes rare and newly translated material...

An introduction to work and society for undergraduate and postgraduate students. This new text brings together international experts on work and employment from a range of disciplines to debate key themes and issues related to work in a globalised economy....

Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other...

Today's buyers want more from sales professionals than a simple consultation. What they're hungry for are meaningful, collaborative conversations built on mutual value and trust, that result in a Win3 ...where they, the seller, and the organization, achieve a winning outcome. "Conversations That Sell" introduces sales professionals to the...

The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we're doing absolutely nothing about it. Zero. Simply put, under current operating...

What is belief? "Beliefs aim at truth" is the commonly accepted starting point for philosophers who want to give an adequate account of this fundamental state of mind, but it raises as many questions as it answers. For example, in what sense can beliefs be said to have an aim of their own? If belief aims at truth, does it mean that reasons to...