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This new book offers all the authority of Naresh Malhotra's best-selling Marketing Research title combined with lots of European examples and a clear focus on helping students to understand how to diagnose and direct research questions that will support marketing decision making. Beyond this, students will get an appreciation of what good research...

Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way--we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these...

Hone your pain injection skills with Atlas of Pain Injection Techniques! This highly illustrated, "off-the-shelf" guide offers easy-to-follow descriptions of today's best techniques for administering basic nerve blocks. Ideal for relative newcomers to pain management as well as for anesthesiology trainees, this medical reference book provides...

On July 6, 1892, three hundred armed Pinkerton agents arrived in Homestead, Pennsylvania to retake the Carnegie Steelworks from the company's striking workers. As the agents tried to leave their boats, shots rang out and a violent skirmish began. The confrontation at Homestead was a turning point in the history of American unionism, beginning a...

The internationalization of business via the process of globalization has brought issues of culture to the forefront of management thinking. Although culture is by no means a new area of study in business schools, it remains frustratingly elusive and misunderstood. This textbook gives business students - or future managers - an understanding of the...

California is at a crossroads. For decades a global leader, inspiring the hopes and dreams of millions, the state has recently faced double-digit unemployment, multi-billion dollar budget deficits and the loss of trillions in home values. This atlas brings together the latest research and statistics in a graphic form that gives shape and meaning to...