Prentice Hall

"Framework for Marketing Management" provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in. "The Marketing Plan Handbook, 2e", guides students through the development of a realistic, customized marketing plan. It's the only guide that includes Palo Alto's...

For the Principles of Marketing course.nbsp;nbsp;nbsp;Marketing: Real People, Real Choicesnbsp;is the only text to introduce marketing from the perspective of real people who makenbsp;real marketing decisions at leading companies every day. ...

For introductory courses in computer concepts, digital literacy, or computer literacy, often including instruction in Microsoft Office. Explore, discover, and experience technology with the completely revised and visually enhanced Technology in Action - the book that uses technology to teach technology! The Tenth Edition of Technology in Action is...

Hubbard amp; O'Brien is the only book that motivates students to learn economics through real business examples.nbsp;nbsp;nbsp; The #1 question students of economics ask themselves is: "Why am I here, and will I ever use this"?nbsp; Hubbard amp; O'Brien answer this question by demonstrating that realnbsp;businesses use economics to make real...

For Human Resources Management courses. This simulation combines the human resource elements found in the real world along with the business environment found in this type of situation. This model will take the decisions from class "teams" and simulate how the labor marketplace and the organization will react. The relative "appropriateness" of each...

Appropriate for courses in Strategic Planning, Leadership, Management, Forecasting, and Trends.nbsp;This book explores "change" in the world, and assists hospitality and tourism leaders with forecasting these changes. The book looks at the current state of the industry and makes educated predictions as to the future of the lodging, cruise,...