Economics

Hubbard amp; O'Brien is the only book that motivates students to learn economics through real business examples.nbsp;nbsp;nbsp;

The #1 question students of economics ask themselves is: "Why am I here, and will I ever use this"?nbsp; Hubbard amp; O'Brien answer this question by demonstrating that realnbsp;businesses use economics to make real decisions daily.nbsp; This is motivating to all students, whether they are business majors or not.nbsp; All students can relate to businesses they encounter in their everyday lives.nbsp;nbsp;nbsp;Whether they open an art studio, do social work, trade on Wall Street, work for the government, or bartend at the local pub, students will benefit from understanding the economic forces behind their work.nbsp;

Hubbard amp; O'Brien is the only book that motivates students to learn economics through real business examples.nbsp;nbsp;nbsp;

The #1 question students of economics ask themselves is: "Why am I here, and will I ever use this"?nbsp; Hubbard amp; O'Brien answer this question by demonstrating that realnbsp;businesses use economics to make real decisions daily.nbsp; This is motivating to all students, whether they are business majors or not.nbsp; All students can relate to businesses they encounter in their everyday lives.nbsp;nbsp;nbsp;Whether they open an art studio, do social work, trade on Wall Street, work for the government, or bartend at the local pub, students will benefit from understanding the economic forces behind their work.nbsp;

"Do your students ask themselves: "Why am I here?nbsp; Whennbsp;will I use this information?"nbsp; How do you motivate them to see that economics is a dynamic, relevant discipline?"

• Chapter-Opening Cases about how the economics about to be learned impact a real businessnbsp;(a)nbsp;set a realnbsp;context for learning (b) spark students' interest (c) provide a unifying theme for the chapter.nbsp; For example, Chapter 3 - "Where Prices Come From: The Interaction of Demand and Supply", opens with a discussion of how Hewlett-Packard's 2001 forecast for printers was off, because the company had not anticipated two significant events that reduced demand for computers.nbsp;
  • pg.xx

• Chapter Examples and Figures consistently revisit the business discussed in the opener and use that business (or industry) to motivate the economic principles.nbsp; For example, in Chapter 3,nbsp;supply and demand isnbsp;discussed using price per printer, and quantity of printers demanded.nbsp; Information from Epson, Lexmark, and Hewlett-Packard is used to show how to derive a market supply curve for the printer market, and so on.nbsp;
  • pg. xx: Making the Connection - "Estimating the Demand for Printers at Hewlett-Packard"
  • Pg. yy:nbsp;Figure 3.7 - "Deriving the Market Supply Curve from the Individual Supply Curves (for Epson, Lexmark, and Hewlett-Packard)"nbsp;

• An Inside Look concludes chapters with a newspapernbsp;article illustrating how a key principle taught in the chapter was used by the chapter-opening case company to make a real business decision.nbsp; The authors provide an analysis of the article, corresponding graph(s), and Thinking Critically exercises.nbsp; For example, the Inside Look of Chapter 3 shows how Hewlett-Packard, utilizing knowledge of supply and demand laws,nbsp;actually cut the price of their computers (and their profitability) to stimulate demand for their printers andnbsp;ink cartridgesnbsp;(which are more profitable). Students (a) see how businesses use economics (b) gain a better understanding of the business climate (c) learn to critically read and analyze newspaper articles.nbsp;
  • pg. xx-xy

OTHER POINTS OF DISTINCTIONnbsp;

"How are your students' basic problem solving skills?nbsp; Are they comfortable with "word pro

Książka "Economics"
A. Obrien