Framework for Marketing Management Marketing Plan
Opis
"Framework for Marketing Management" provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in. "The Marketing Plan Handbook, 2e", guides students through the development of a realistic, customized marketing plan. It's the only guide that includes Palo Alto's award winning Marketing PlanPro 6.0 software, which includes various sample marketing plans and helps students develop their own.