Framework for Marketing Management Marketing Plan - P. Kotler

Framework for Marketing Management Marketing Plan
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Autor: P. Kotler

 Wydawnictwo: Prentice Hall
ISBN: 1405846747
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Data wydania: 2006-04-01
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"Framework for Marketing Management" provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in. "The Marketing Plan Handbook, 2e", guides students through the development of a realistic, customized marketing plan. It's the only guide that includes Palo Alto's award winning Marketing PlanPro 6.0 software, which includes various sample marketing plans and helps students develop their own.

Książka "Framework for Marketing Management Marketing Plan"
P. Kotler