Palgrave Macmillan

Deal-makers who are stuck on the traditional path define success as concluding a transaction at the cheapest possible acquisition cost. This approach takes only two variables into account: price and quantity. Haggling for the cheapest price is really not negotiation at all, according to Jensen's way of thinking. He suggests these people are not...

For the first time in English, this volume makes available transcripts and commentary from the secret correspondence between former Chechen foreign minister Ilyas Akhmadov and Chechen President Aslan Maskhadov, who would be killed by the Russians during the second Chechen-Russian War in March 2005. This correspondence - carried out via audio...

Cloud technology is being adopted by corporations around the world. Its introduction brings not only challenges but also huge opportunities and potential. Moving to the Cloud Corporation outlines everything that a manager needs to know in order to make strategic decisions about cloud technology. This sharp and easy-to-read book explores the future...

Through a professional story-teller's sometimes humorous commentary on culture and literature from The Odyssey on, Storytelling in the Digital Age suggests that literature is not an artifact to be studied but a living process. Often irreverent, crossing literary and scholarly lines, W.S. Penn aims to discover what literature does for an...

This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text....

The major financial scandals of the past decade, which have been discussed exhaustively in corporate offices by corporate attorneys, and in accounting firms, have led to the passage of massive Congressional enactments in the United States that impact the world of finance. The enactment of the Sarbanes-Oxley Act in 2002, with its significant...