Palgrave Macmillan

What is meant by 'influence' in the realm of literature, art, music or ideas? How is it related to concepts such as pastiche or parody? Self-evidently, our understanding of any 'past' work depends on contemporary methods of reading; but does it makes sense, therefore, to claim that influence can be retroactive? Harold Bloom used the term 'the...

We all daydream and yet the purpose of waking fantasy, or episodes of conscious and private fiction-making, has never been really clarified. Instead, mainstream psychology characterises the daydream as task-distracted mind wandering, which does little to explain why people engage in creating fictions of often unrealizable proportions regularly for...

Uberpreneurs are entrepreneurs who do more than just build businesses or even entire industries; they drive economic, social and environmental changes on a truly global scale. This book charts the lives and achievements of 36 extraordinary individuals, telling their unique stories and demonstrating how their entrepreneurial spirit and heroic...

Under Mussolini's leadership, Fascist Italy sought to increase its influence in the Middle East. This book examines the motivations behind Italy's policy, the diverse methods it employed and the reasons why Italian efforts ultimately failed. By looking at foreign, colonial, cultural and military policies,Fascist Italy and the Middle Eastprovides a...

International transactions among nations and multinational corporations are important and growing due to the openness of economies all over the world. In this follow-up title to Exchange Rates and International Financial Economics, Kallianiotis examines the role of the exchange rate and trade policy in improving the trade account. He discusses the...

Digital marketing has become a necessity for almost all companies and organizations across the globe. However, few companies measure the effectiveness of their campaigns and so the return on investment debate continues. How to Measure Digital Marketing explains how to assess the success of a digital marketing campaign by demonstrating what the...