Financial Communications - Shih-Lun Alex Wang

Financial Communications
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Autor: Shih-Lun Alex Wang

 Wydawnictwo: Palgrave Macmillan
ISBN: 9781137354808
EAN:
Format: ...
Oprawa: twarda
Stron: 240
Data wydania: 2013-12-01
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Financial Communications examines financial communication processing and the media's role in distilling information to the public, as well as the ethical considerations that impact decision-making procedures between financial marketers and consumers. Wang looks at financial communications through a dual lens of information processing and socialization. He showcases why it is crucial for financial institutions to enhance key communication processes amongst key stakeholders within the industry. "This book integrates critical information processing concepts to help the reader understand the complex dynamics by which financial communications are perceived, evaluated and acted upon in the marketplace. It is an essential resource for managers, academics and researchers in the financial services sector." - Hooman Estelami, Professor of Marketing, Fordham Schools of Business, Fordham University, USA "Successful financial decision making relies on financial communications and information. In spite of the recognised importance of financial communications, as an area of investigation it has received relatively little attention in published sources. Addressing this gap, Wang provides a comprehensive and much needed understanding of the limits of and opportunities for financial communications and offers a valuable resource for researchers and practitioners who want to understand and engage with financial communications effectively." - Tina Harrison, Senior Lecturer of Marketing, University of Edinburgh Business School, Scotland, UK; Editor, Journal of Financial Services Marketing

Książka "Financial Communications"
Shih-Lun Alex Wang