John Wiley Sons

Starting from a basic knowledge of mathematics and mechanics gained in standard foundation classes, "Theory of Lift: Introductory Computational Aerodynamics in MATLAB/Octave" takes the reader conceptually through from the fundamental mechanics of lift to the stage of actually being able to make practical calculations and predictions of the...

Greek: A History of the Language and its Speakers, Second Edition reveals the trajectory of the Greek language from the Mycenaean period of the second millennium BC to the current day. * Offers a complete linguistic treatment of the history of the Greek language * Updated second edition features increased coverage of the ancient evidence, as well...

What are the chemical aspects of graphene as a novel 2D material and how do they relate to the molecular structure? This book addresses these important questions from a theoretical and computational standpoint. Graphene Chemistry: Theoretical Perspectives presents recent exciting developments to correlate graphene's properties and functions to...

Warren Buffett is the most famous investor of all time and one of today's most admired business leaders. He became a billionaire and investment sage by looking at companies as businesses rather than prices on a stock screen. The first two editions of The Warren Buffett Way gave investors their first in-depth look at the innovative investment and...

How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured and made actionable? If you know how well the customer experience is satisfying your customers and you know how to increase their satisfaction, you can then increase sales, return visits, recommendations, loyalty,...

The first book to address how social media is revolutionizing the field of survey research, Social Media, Sociality, and Survey Research equips readers with a new ideology for conducting data collection and analysis in the face of emerging technologies. The book publishes the perspectives and approaches of leading survey researchers through...