John Wiley Sons

An expert's view on solving the challenges confronting today's pharmaceutical industry Author John LaMattina, a thirty-year veteran of the pharmaceutical industry and former president of Pfizer's Global RD Division, is internationally recognized as an expert on the pharmaceutical industry. His first book, Drug Truths: Dispelling the Myths About...

This exhaustive work compiles in four volumes the best papers on primary aluminum science and technology written over more than four decades. Covering the years 1963 and 1971-2011, each volume contains numerous articles divided into specific topical sections, providing a strong mix of materials science and applied technology for each subject area....

Learn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place for the latest thought leadership on the shifts in...

Most wireless networking books do not explain how to tackle practical internetworking challenges. This book addresses the gap in the field, providing practicing engineers with a comprehensive problem-solving guide to all existing and emerging wireless technologies with global wired networking potential. Written by John Hopkins University Wireless...

A road map for implementing quantitative financial models Financial Derivative and Energy Market Valuation brings the application of financial models to a higher level by helping readers capture the true behavior of energy markets and related financial derivatives. The book provides readers with a range of statistical and quantitative techniques...

Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Therefore, it is crucial to understand what...