John Wiley Sons

Now in a thoroughly updated and revised fourth edition, this volume features new concepts and applications to assist readers in modeling and analyzing natural, social, and technological processes. It introduces key ideas in mathematical methods and modeling, focusing on the connections between mathematics and the applied and natural sciences. This...

A practical guide to deploying mathematical and statistical models when performing analytics The Heuristics in Analytics describes analytic processes and how they fit into the heuristic world around us. In spite of the strong heuristic characteristics of the analytical processes, this important book emphasizes the need to have the proper tools to...

Now in a new edition, this textbook is a primer for the economic analysis of medical markets that engages the central economic issues of the health economics and financing field. It provides a comprehensive look at the principles and concepts of health economics, as well as footnotes and references. Furthermore, this edition offers a...

Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such...

A comprehensive guide to using strategic HR methods to increase company performance. This book explains what strategic human resources means, how it differs from other HR activities, and why it is critical to business performance. It walks through key questions for designing, deploying and integrating different strategic HR processes including...

Bacterial cell walls are unique structures that serve as ideal targets for antimicrobial drugs. Agents that interfere with bacterial cell wall biosynthesis or cell integrity have been used therapeutically with high efficacy and good safety since the 1940s.Because there is no comparable structure in mammalians, bacterial cell wall inhibitors can...