McGraw-Hill

Align Strategy With Metrics Using Social Monitoring Best Practices. "Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more...

Build your career by design not by accident. Why do some people get to the top while others - who work just as hard - don't get past middle management? Two words: Executive Edge. Your technical skills may get you the job, but your interpersonal skills and emotional intelligence will get you the promotion. In Enhancing Your Executive Edge, Kim...

Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180 per cent more engagement than those without. Viewers spend 100 per cent more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading...

We have combined our print, online, and mobile platforms into one comprehensive program to help you score high on the GRE This brand-new edition of McGraw-Hill Education GRE Platinum focuses on the fundamental concepts tested on the exam as well as the reasoning and analytical skills necessary to overcome common traps that the test-makers throw at...

Why a return to sound money is our only hope for a true recovery and a healthy global economy. Few topics are as misunderstood today as the subject of money. Since the U.S. abandoned a gold-linked dollar more than four decades ago, the world's governments have slid into a dangerous ignorance of the fundamental monetary principles that guided the...

This title helps you create better, more effective conversations in today's hyper-digital world. In this era of iPads, iPhones, and apps, sales communications may be growing, but sales conversations are dying - and so are too many sales. Globalization, the explosion in competition, the slow economy, and fast-emerging technologies all have changed...