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One of the biggest problems facing organizations that commission market research is ensuring that they get the research they want and that the research is relevant to the organization. There are many different approaches that can be taken for any one piece of research and it is crucial for an organization to get this right. Failure to do so can...

From the top celebrities who have publicly slated their sponsor's products to corporate photocalls that were a disaster waiting to happen, Talespin entertainingly exposes some of the world's most infamous and also unreported PR disasters, showing how crisis management helped or hindered, including: Martha Stewart's insider trading scandal; Don...

This book explores the operating mechanisms of the Russian economy in a comparative perspective, and offers fascinating insights into how the socio-economic infrastructure limits development....

Apregrave;s les déjagrave; nombreuses réflexions sur ce qu#8217;est le e-business appliqué aux grandes fonctions de l#8217;entreprise, cet ouvrage propose de décrire la nouvelle fonction de manager au temps d#8217;internet. Il décrit comment la fonction de manager est transformée dans son contenu et dans ses pratiques par le développement des NTIC...

Marketing has situated itself as an indispensable tool in today's business world-an unavoidable step in the process from production to consumption. This book is the first of its kind to map out the organizing principles and cultural logic of marketing, and trace the profession's ascent to global domination. Applbaum argues that marketing can be...

Publikacja zawiera teksty najważniejszych dla księgowych jednostek sektora finansów publicznych aktów prawnych wraz z ich omówieniem. Dotyczą one m.in. planów kont, klasyfikacji budżetowej, sprawozdawczości budżetowej i finansowej, gospodarki finansowej....