Talespin

From the top celebrities who have publicly slated their sponsor's products to corporate photocalls that were a disaster waiting to happen, Talespin entertainingly exposes some of the world's most infamous and also unreported PR disasters, showing how crisis management helped or hindered, including: Martha Stewart's insider trading scandal; Don Corning breast implants; Starbucks and 9/11; 7UP's sponsorship of Roy Keane; Coca-Cola and Pepsi - pollution in India; Nestle and Ethiopia's debt; the unsafe Ford Explorer; Berlosconi and his Nazi jibe; David Beckham v. Alex Ferguson; Vodafone and the streakers; Esso Australia; William Hague's charisma crisis; McDonald's McLibel case; Wan Dan and the China News Agency; Tony Blair and the David Kelly affair; South Africa's Nando's; the Sydney Olympics; Proctor and Gamble and Satanism; Microsoft's Windows XP; the UK royal family; Abercrombie and Fitch's thongs...Talespin features all these, plus many more telling tales from the worlds of politics, sports, music, business, media and big brands.

Książka "Talespin"