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"Framework for Marketing Management" provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in. "The Marketing Plan Handbook, 2e", guides students through the development of a realistic, customized marketing plan. It's the only guide that includes Palo Alto's...

Poznaj możliwości programu Microsoft Publisher 2007 i stwórz oryginalne projekty, gotowe do druku Jak tworzyć własne pola tekstowe? Jak grupować obiekty? Jak publikować strony sieci Web? Program Microsoft Publisher 2007 umożliwia profesjonalne przygotowanie publikacji do druku. Najnowsza wersja tej aplikacji zawiera szereg ulepszeń i nowych...

For the Principles of Marketing course.nbsp;nbsp;nbsp;Marketing: Real People, Real Choicesnbsp;is the only text to introduce marketing from the perspective of real people who makenbsp;real marketing decisions at leading companies every day. ...

Foreword by Alex J. Pollock, resident fellow at the American Enterprise Institute, Washington DC, USA. He was President and CEO of the Federal Home Loan Bank of Chicago from 1991 to 2004 and is the author of Boom and Bust (2011). A must read for anyone seeking protection against the forces of economic destruction unleashed by the Federal Reserve. ...

Study with confidence with the only revision aids endorsed by CIMA. These official CIMA revision cards provide complete coverage of the CIMA syllabus in notes. This handy kit saves you time by distilling the contents of your CIMA Learning System down to bite-sized chunks, focusing only on the key points you need to pass your exam. Diagrams and...

Skills are frequently in the news and in the public eye in every country. Stories highlight concerns about education and literacy standards, grades, learning by rote, and university students being unprepared for work, as well as debates surrounding internships and apprenticeships, and social exclusion through skills policy. The recent financial...